Why LLMs Get Distracted and How to Write Shorter Prompts

Context Rot: How modern LLMs quietly degrade with longer prompts — and what you can do about it Context Rot: What Every Developer Needs to Know About LLM Long-Context Performance How modern LLMs quietly degrade with longer prompts — and what you can do about it If you've been stuffing

What is Context Engineering?

The term "prompt engineering" really exploded when ChatGPT launched in late 2022. It started as simple tricks to get better responses from AI. Add "please" and "thank you." Create elaborate role-playing scenarios. The typical optimization patterns we all tried. As I've written

Best Practices for Evaluating Back-and-Forth Conversational AI

Building conversational AI agents is hard. Ensuring they perform reliably across diverse scenarios is even harder. When your agent needs to handle multi-turn conversations, maintain context, and achieve specific goals, traditional single-prompt evaluation methods fall short. In this guide, I'll walk you through best practices for evaluating conversational

Automating 100,000+ Hyper-Personalized Outreach Emails with PromptLayer

A growth marketing startup specializing in e-commerce faced a significant challenge: personalizing cold outreach at massive scale—covering over 30,000 domains and 90,000 contacts—without excessive copywriting costs. The challenge was compounded by fragmented data sources—including website scraping data, SMS messaging frequency, tech stack details, and funding

Swapping out Determinism for Assumption-Guided UX

The real innovation that separates post-ChatGPT UX from pre-ChatGPT UX isn't about chatbots. It's not about intelligence or even about AI thinking through and reasoning. It's about assumptions. In traditional software, users must explicitly provide every piece of information the system needs, but AI-powered

The first platform built for prompt engineering